"WHAT STORY IS YOUR HOME TELLING?"
Ennteriors is a brand dedicated to helping people decorate their homes according to their Enneagram (personality) type. This brand was built on the belief that too many of us live in our homes without knowing how to decorate them, in a way that reflects our personalities.
Thursdays & Co. was tasked with developing and executing a social media strategy and engagement plan to publicly launch the Ennteriors home decor brand.
To Help generate pre-launch interest, and followers, we implemented an earlier adopters program in the weeks before the official launch where 100 early adopters were invited to follow the account.
Followers were encouraged to share feedback on the content. This allowed us to start gathering ealry engagement trends. Thursdays & Co. found the content strategy that performed best provided followers a mix of design education & inspiration.
The hard launch featured a mood board visualizing home decor elements that corresponded to each personality type, with the Ennteriors logo placed in the center to anchor the design.
The post was accompanied by a personalized intro video where the founder shared her vision & passion for the brand.
Current followers were encouraged to publicly share the Ennteriors ‘launch post'' to their personal stories to drive traffic to the account. On the day of the hard launch, the account increased followers by 376%.
The post featured a contact funnel strategy where free enneagram home decor consultations were given to the first 10 people to complete the contact form on the website.
To address this challenge, Thursdays & Co. knew the target would need to understand the value IVGs technology would add to their customer’s supply chain.
Thursdays & co. crafted a brand narrative around the idea that:
"When Customization meets optimization, connection changes everything."
The messaging causes vendors to rethink their results, considering that their disconnected platforms could be jeopardizing their ultimate success.
“Thursdays and Co are simply phenomenal. When I first met with them, their friendliness and comradery with each other was evident and made me feel all the more excited about working with them. They were organized, timely and prepared for all meetings, and I always felt seen and heard out. Most importantly, I could feel their sincere value for my brand, which made them the perfect group to entrust the ever so important task of marketing to! I learned a lot from my time with them and loved how their strengths played off each other. If you go with Thursdays, I promise you’ll walk away with much more than just a strategic marketing plan.”
- Sarah, Founder of Ennteriors