"What it looks like to lead forward!"
The Leading Forward Podcast features conversations on the connection between healthy leaders and healthy organizations.
When the Provost of The Southern Baptist Theological Seminary came to us with his passion for producing and distributing media content that prevents leaders from burnout - we were sold! The goal, create a brand identity for the Leading Forward Podcast.
Our challenge began by visually answering this question: “How do we grab the attention of some of the world’s busiest individuals?”
Easy enough. Right?
We examined the most common motivations for engaging with leadership content and concluded that leaders were most likely to engage with content that emphasized personal storytelling and clearly articulated where the content would take them.
A word association analysis revealed the descriptive language at the core of the brand: conversational expressive, dynamic, trusted.
LEADERSHIPEQUIPBURNOUTSTORYHEALTHYPURPOSEMENTORSTRONGEFFECTIVERIPPLE EFFECTBOLD COMMUNITY CONVERSATIONALSPIRITUALCLEANTRUSTCREDIBLEFUNREAL EXPRESSIVEFORWARD MOVINGAUTHENTICPROFESSIONALGROWTH
The research resulted in a brand that visually invites the audience to smash the subscribe button - for conversations that will help move their leadership forward.
The two words leading and forward, are wrapped in a chatbox to represent the podcast’s conversational tone.
The chatbox directs the viewer’s eyes to the word leading while pushing the word leading to the front, physically guiding the rest of the wordmark.
Color and Typography
The angle of the text personifies momentum and growth as the dark blue creates a calm and trusting personality for the mark.
“Thursdays walked us through a full rebrand. They truly understood what we needed to be relevant in our community.
- Brian, Lead Pastor at Brookridge Church